Average E-mail return on investment in 2008 was $ 45.65 for every dollar spent. - Direct Marketing Association

49.6% of online merchants maintain that email marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail and affiliate marketing. - Internet Retailer (2007)

Email marketing is a solid investment during downturn. - Marketing Sherpa

83% of surveyed marketing executives worldwide used email, ahead of display ads, paid search and online video. - The McKinsey Quarterly

33% of surveyed travel and tourism businesses said that driving repeat visitors is a major benefit of email marketing. - Constant Contact, Inc

83.2% of marketers surveyed chose email marketing as the most important advertising medium. - Datran Media Research