Creating and sending
Do I need to know HTML to create an email campaign?
Absolutely not! You will be able to create beautiful html campaigns by simply using our easy-to-use online editor.
Can my newsletter look like my website?
It sure can. Take a look at our designs page to see the design options available through Digital Mail.
I want to send an email to multiple Subscriber Lists at the same time. Some people are in 2 or more lists. Will they get duplicate emails?
No. We automatically take care of this issue. We realize that it could be very likely that your subscribers might be interested in subscribing to more than one of your lists and because of this, when you send one campaign that targets multiple Subscriber Lists, we automatically prevent delivery duplication for that campaign.
If the recipient (who appears across more than one list you are sending to) unsubscribes, they will be removed from each list you sent to that they appear in.
If you were to send to each Subscriber List separately, we are unable to determine that there are duplicates. Subscribers in more than one of these Subscriber Lists would get multiple campaigns in their inbox.
Can I send attachments with my email campaigns?
Unfortunately, no. Our system has been specifically built not to support attachments. We did this for a number of reasons.
- We ensure that your campaigns are unable to send viruses that propagate through attachments.
- You're not forcing every recipient to download an attachment. There are a number of subscribers who are still on slow internet connection and large attachments would only alienate them towards your brand.
If you have a file that you'd like to give to your customers, we recommend that you host the file on your own server and then place a link to the file within your email. This also means you won't clog your subscribers inbox with attachments they may not even use.
Here is an example how you can promote a PDF document
instead of attaching it:
Is there a limit to how many emails I can send?
No, you can send as many email campaigns to as many recipients as you like.
Average E-mail return on investment in 2008 was $ 45.65 for every dollar spent. - Direct Marketing Association
49.6% of online merchants maintain that email marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail and affiliate marketing. - Internet Retailer (2007)
Email marketing is a solid investment during downturn. - Marketing Sherpa
83% of surveyed marketing executives worldwide used email, ahead of display ads, paid search and online video. - The McKinsey Quarterly
33% of surveyed travel and tourism businesses said that driving repeat visitors is a major benefit of email marketing. - Constant Contact, Inc
83.2% of marketers surveyed chose email marketing as the most important advertising medium. - Datran Media Research